New research finds that the market for bottled water reached a volume of nearly 17 Billion Litres in 2016, growing at a CAGR of around 6% during 2009-2016.

One of the major factors driving the market growth is the rising health consciousness among consumers which has boosted the demand for bottled water as opposed to carbonated soft drinks and other beverages. The growth in the travel industry coupled with the expanding food service sector have also influenced the market growth. Some of the other factors include increasing population, rising disposable income, and rapid urbanization. According to the report, the market is further expected to reach a volume of around 23 Billion Litres by 2022.

Bottled water provides consistent quality, purity and taste as compared to tap water which can easily be contaminated. Moreover, bottled water is convenient to carry and use, and makes it easier to measure water intake. The availability of different flavours and types of flavoured water has also made it a popular beverage choice among consumers.

Interestingly, there are now kiosks that will take the empty bottles and recycle them for the consumer.  Called “reverse vending”, and empty plastic bottles are fed into a network of machines in shops and supermarkets.

The system has operated for decades in many countries. Sometimes large manufacturers like Mountain Dew or Pepsi get involved. Some machines even offer a gift for redemption, such as a t-shirt.

Reverse vending machines will continue to rise in popularity as the bottled water market shows no signs of slowing down – not to mention the millions of plastic soda bottles.


For more information on reverse vending, contact Alps Kiosks at